Video marketing is another relatively new component to online marketing. It involves producing video content and placing it on sites like YouTube. You might be asking: why is it worth producing video content for sites like YouTube? Well if I were to ask you what the second largest search engine next to Google is, what would you say? It’s neither Yahoo nor Bing, it’s actually YouTube. This makes YouTube an incredibly

Today we take a look at Email marketing for small business owners. Who hasn’t been the victim of targeted email marketing, where someone has sold your email address and all the sudden you’re the lucky recipient of things like… “Try this little blue pill!” or “Use this credit card – you can’t live without it!” As a small business owner, you certainly don’t want to fall into the same category as these unwanted

Not all video content is created equal. If you decide to pursue video marketing, you’ll want to focus on building high quality and highly targeted material. Much like your website, YouTube viewers decide whether they’ll keep watching your video within the first few seconds, so you not only need to retain their attention throughout your video, but you need to make sure the first moments are captivating. Your content should speak directly to your audience if you’re skewing towards a younger generation, humor is

We touched on the mobile landscape in our previous article, but it’s so important that it’s worth a closer look. In the United States alone, over 50 percent of the population is using mobile devices, and according to the Pew Research Center, they’re spending over two hours a day interacting with their phones. Businesses are taking note, and the trends indicate that a mobile strategy cannot be ignored. In 2012, different companies from different sectors spent about $140 billion

Content marketing is all about creating articles and media that in turn drive brand awareness, create new customers, and generate revenue. It works because good content is valuable to customers; it does a number of things and the first of which is answering a question. People are curious, research-driven, and they’ll frequently turn to the web to identify material surrounding a particular question. In some cases, content marketing will even make people create new questions. You might be browsing an article

What type of content you produce, and where you distribute it, will be uniquely specific to your brand. Writing articles through the use of a blog is one of the most common types of content marketing, so we are going to focus on this for now. With that in mind, let’s talk about how to create your own plan and what elements you should carefully consider. Our content plan will start with the same approach as all of our other

There are many reasons why companies should or should not build a mobile application. Typically a mobile application needs to provide a significant value to your users, especially because they require a lot of time and effort to develop. A good app can also bring value to your online marketing efforts. It’ll add additional exposure

A lot of online marketing revolves around encouraging a direct response from a prospective customer. It will show them an advertisement, a tweet, or a special offer via e-mail and measure success based on the click and subsequent conversion, this is what is referred to as a last-quick attribution. The entire value of the customer’s

One of the world’s big four accountancy firms has been targeted by a sophisticated hack that compromises the confidential emails and plans of some of its blue-chip clients. Deloitte which is registered in London and has global headquarters in New York was the victim of a cybersecurity attack that went unnoticed for months. The company

Pay-per-click or PPC is an internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charged a fixed price per click rather than use a bidding system. Many content sites have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.