THE CHALLENGE
Sante+ is the number one online health magazine in France. With over 8 million followers on Facebook alone, the magazine’s topics range from dieting and weight loss to dealing with relationships and stress issues. It also covers other subjects such as food recipes, beauty tips, and fashion-related content.
With the growth of their community and the increasing popularity of online commerce, Sante+ Magazine saw and identified the importance and potential of building and launching an online platform to sell health and beauty-related products. Sante+ was also facing challenges regarding their website’s monetization and the structure of their code, which directly affected and slowed their advertising-related ROI.