Santé+ Maroc

Santé+ Maroc is an online lifestyle magazine published in Casablanca by Gaïa Médias, in French and Arabic. In 2018 the publisher wanted to move several IT projects forward on the magazine, including an e-commerce extension built on dropshipping and the AliExpress API, while improving the site's technical health and its search traffic, without building a full in-house team.

Matious set up a small dedicated team: a developer-analyst embedded on production; a project manager who planned the work, ran daily follow-up, steered the developer and trained the team on the dropshipping, AliExpress API and SEO modules; and an AMOA consultant on call to help Santé+ define its needs, write the job description for an in-house hire, choose the right solutions, plan acceptance testing and report on progress. The team started with a technical audit of the site (anomalies, plus speed, security and file performance tests), turned it into a corrective roadmap, and optimized organic search. Matious also worked with the publisher on its ad tech.

Gaïa Médias had development capacity, project management and client-side support in one monthly engagement, a corrective roadmap from the audit, and an SEO plan for the magazine, without hiring a full team.