THE CHALLENGE
Recall‘s mission or challenge was to build a technology that helps companies get a greater return on their digital marketing investment by allowing companies to easily access their data, share information with co-workers, and provide them with actionable insights.
The platform’s goal was to record all the queries and questions asked by users to learn what to include in future reports, so even if people work for the same company, the reports you get will vary depending on what data points are most valuable to each user. Each experience with the data should be unique.
