- Web & SaaS
- Sweden
- 2020
Web, mobile and ad operations for Sweden's largest horse marketplace
visits a month
total ad revenue after header bidding
Hästnet is Sweden's largest marketplace for horses and riding equipment, online since 2001, with more than 1.5 million visits a month. Matious worked on both the web and mobile platforms (user experience, front-end and technical improvements) and ran ad operations. The ad stack had no header bidding, static ad units and issues in the page source; our ad-ops team introduced header bidding so each impression reaches several exchanges at once and fixed the integrations. Total ad revenue rose by about 10%.
- Web and mobile development
- Header bidding across several ad exchanges
- Clean-up of ad-related issues in the page source
- Ad integration on web and mobile
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