THE CHALLENGE
Earth.com is a website that aggregates everything you need to know about our planet. Founded in 2016 by Eric Ralls, who is also Founder/CEO of Plant Snap, Earth.com delivers unique news and information from a top-notch team of writers and editors, focusing on nature, science, and the environment. The company is committed to providing compelling, original content to educate the public about this amazing planet we call Earth.
A part news site, part encyclopedia, Earth.com is also home to a vast trove of information regarding life on our planet. They cataloged every known plant and animal from the Agave to the Zebra to provide a functioning reference library to satiate people’s curiosity or assist in research projects. As part of their business strategy, the company needed to launch a new program to review the structure of their Ad technologies to boost the results of their Ad operations.