Frontier Car Group, recently acquired by OLX group, is a startup that develops, launches, and operates used-automotive marketplaces within emerging market economies.
It has operations in Nigeria. FCG needed to implement a solution that enables the automation of its marketing processes.
Exponea got implemented to meet their needs. Exponea is a customer data and experience platform.
It helps to provide email marketing, lifecycle intelligence, automation, product recommendations, predictive intelligence, personalization, and full channel automation.
They considerably improved various key performance indicators. The key performance indicators have shown significant growth in the right direction. It has also been made clear that there's a chance for more growth if a 3rd party platform is integrated. For this reason, Matious is working closely with Frontier Car Group to integrate 3rd party platforms required by their business operations.