- Web & SaaS
- Morocco
- 2020
Ad operations and site optimization for an independent Moroccan news outlet
Le Desk is an independent Moroccan news outlet founded in 2015 in Casablanca, publishing in French and Arabic and known for investigative reporting. Advertising is part of how it funds that journalism, so its ad setup had to earn more without degrading the reading experience.
Matious provided programmatic consulting and ran ad operations for Le Desk, and optimized the website so ads load without slowing articles down.
Le Desk's advertising runs on a programmatic setup managed by specialists, on a site tuned for page speed.
Building something like Le Desk?
Tell us where you are. We will tell you honestly what it takes to get to production.
Next case study
Quid
Ad operations and monetization for a Moroccan news magazine
