- Web & SaaS
- Morocco
- 2020
Ad operations and monetization for a Moroccan news magazine
5
consecutive years running ad operations
01
The challenge
Quid.ma is a Moroccan online news and analysis magazine with a large daily readership. Advertising pays for the newsroom, so every page has to earn its keep without slowing readers down.
02
The solution
Matious ran Quid's monetization: header bidding, integration of demand partners, ad trafficking and campaign management, and the page-speed work that keeps ads from hurting the reading experience.
03
The outcome
Matious handled Quid's ad operations for five consecutive years.
Inside the product
quid.ma
quid.ma
Tech stack
Header biddingAd traffickingDemand-partner integrationsPage speed
Building something like Quid?
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