Matious
  • Team Extension
  • Germany
  • 2020

Marketing automation for a used-car marketplace group in emerging markets

Build something like this
Frontier Car Group: Marketing automation across emerging-market used-car marketplaces
3

continents in FCG's footprint: Latin America, Africa, Asia

01
Overview

Frontier Car Group was a Berlin-based company running used-car marketplaces in emerging markets, including Nigeria, Mexico, Chile, Pakistan and Indonesia, before merging with OLX Group's car business to form OLX Autos in 2020. Matious engineers worked inside the team on marketing automation across its markets, built on Exponea (now Bloomreach).

02
Capabilities

  • CRM management on Exponea across several country marketplaces
  • Connecting the CRM to third-party data sources
  • Email marketing and product recommendations
  • Predictive segments for targeting
Tech stack
Exponea (Bloomreach)Google Apps ScriptPythonJinja2

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