- Web & SaaS
- USA
- 2020
Ad tech review and optimization for an environmental news site
01
The challenge
Earth.com publishes science and nature news and is funded by advertising. It wanted its ad-tech stack reviewed to get better results from the same audience.
02
The solution
Matious reviewed and reworked the stack: website performance, yield management, dynamic floor pricing, header bidding, analytics, and protection against ad fraud.
03
The outcome
Earth.com runs on an ad setup tuned for both revenue and page speed, with fraud protection and analytics in place.
Inside the product
earth.com
earth.com
Tech stack
Header biddingYield managementDynamic floor pricingAd-fraud protectionAnalytics
Building something like Earth.com?
Tell us where you are. We will tell you honestly what it takes to get to production.
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