Phone :
+212.661.790.436 +212.808.518.588
Address :
Central park, Im M, E2, N13, Mohammedia, Morocco
Email :
contact@matious.com
© 2023, Matious Corp, All rights reserved

We bring the news of the MENA region to the world.

QUID

THE CHALLENGE

Quid.ma is an online magazine dedicated to bringing the news of the MENA region to the world. Created in 2012, Quid is today viewed by more than 10 million people every month. Despite their tremendous success in the journalism side and bringing the news to the world, the company was not very successful in advertising and website monetization.

 

For that matter, they needed an established partner to take into this part of the business to assess what was not working correctly, then implement the right actions to solve the problem and make the company cost-effective, optimizing the overall ROI.

THE SOLUTION

By working on three different levels, our Adops team were able to achieve significant results:

PROGRAMMATIC CONSULTING

● Header bidding technology strategy & integration
● Demand source vendor selection & integrations
● Pricing/rules strategy & adjustments
● Programmatic yield management
● Inventory strategy

AD OPERATIONS

● Ad trafficking
● Campaign management and optimization
● Creative/rich media vendor integration  

WEBSITE OPTIMIZATION

● Speed optimization
● Website maintenance

THE RESULTS

For five consecutive years, Matious has been in charge of website monetization. As the official representative of the advertisement department, our team is also in charge of representing Quid.ma and coordinating with the different private advertisers to launch, manage, optimize and report on the various premium campaigns that have been running through the website during the last five years.

Client
Quid
Location
Rabat
Categories
Adops
Tags
Adtech

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