Pets4Homes is the UK’s most popular free pet classifieds and information site where people can buy, sell and adopt puppies, dogs, cats, kittens, and other pets in their local area.
Pets4Homes were facing many challenges regarding the monetization of their website and the structure of their code:
1. No use of Header bidding
2. Technical problems in the source code
3. Static Ads
By implementing header bidding, our ad operation expert offered the website’s inventory to multiple ad exchanges simultaneously and drastically improved the revenues.
“Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method. Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once”.
Our team was also able to review the source code structure to speed up the website time response and improve its performance.
The solution is a win for both the company, as they can increase revenue, and for pet owners. Advertising-related revenue and organic traffic increased considerably. This means an increase in profit and more improved services for customers. It also means that many more pets have found good homes where they can live in relative comfort.