There’s absolutely no way you haven’t heard of social media yet. Over the last few years, this digital revolution has completely changed the Internet. Actually, it has changed the whole world, especially the world of marketing. So why does your business need to start using these new forms of communication? Here are the top 7 reasons why you should use platforms like Facebook, Tweeter, LinkedIn, etc. #1 SHOWCASE YOUR BRAND 

Search engine marketing is the practice of marketing or advertising your website through search engines like Google, Yahoo, or Bing. Search engine marketing or SEM may consist of many components. First, there is organic search engine optimization or SEO. This is the practice of applying techniques to maximize your ranking and organic or natural search results. Organic search results are the rankings of webpages returned by a search engine when you search for specific word or phrase (a keyword or keyword

When you want to move your business forward by driving relevant traffic to your websites, you need to know which ad clicks are the most valuable? This question is even more relevant today than it was in the past with the ever-growing challenge of optimizing against customer journeys that are longer and more complex. For example, 90% of consumers move sequentially between several screens throughout their day, and users often search many times before making a decision; for

For advertisers, the CPM of buying impressions in bulk is lacking because you are purchasing impressions for the same price per unit, even though each one has a different value to your campaign. For publishers, the traditional display is inefficient because up to 70% of their inventory is left and sold for next to nothing.

When a user decides to go online, they type in the URL or website address that they want to visit. The media owner who owns that website has placed his content with a hosting company, and this content sits on their web server, ready to be accessed by multiple users. The user’s computer establishes an IP connection with the web server based upon the specific IP address of the user’s computer. The web server sends

Has your media strategy kept up with the times? Buying banners on sites one-by-one is like watching black and white TV. Programmatic is how digital media buying is done today, and you don’t want to be left behind. With over 4.7 billion websites on the internet and more than seven billion people in the world consuming media across tablet, computers, phones, and TVs 24/7, the advertising possibilities are endless. You need technology to help you target segments and reach

Digital marketing is the promotion of products or brands via electronic media. By using digital marketing channels and methods, you can analyze your marketing campaigns to understand what is working and what isn’t – typically in real time. While the Internet is the channel most closely associated with digital marketing, other channels are important as

Your website is doing well, attracting hundreds, maybe even thousands of visitors and guiding them through their customer journey. That’s great, but the beauty of a website is that there’s always room for improvement, optimization, and growth. Knowing where to optimize is however not so easy. your social media expert wants you to cover your homepage in social widgets, your sales team insists you need more product showcases linking directly to the shopping cart, while your graphic designer wants both

Today, Matious Digital will address the subject of yield management and floor optimization. Over the last few years, many publishers and app developers have been asking about setting floor prices in real-time bidding. Today, the most sophisticated publishers employ a team of data scientists to crunch through massive data sets to simulate auctions at various price points. We know this type of

Active View is a Google cross-platform solution for measuring the viewability of digital ads, and is available for many of Google’s ad products, including DoubleClick for Publishers and DoubleClick Ad Exchange. Through reporting capabilities, you’ve always been able to see how many impressions were served to your properties. And with Active View technology, you’re able